I admit, I started out as a Mac user in college - the Photoshop software (like, 2.7 or something like that) and scanner were only hooked up to a Mac. But later, PC’s were just easier to use, and I’ve been using them ever since. Nothing against Macs. I’m just resistant to change.
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The Mac commercials that have been on the air in the last year or so bother me. I know that Justin Long is being presented as a cool guy who kind of feels sorry for the bumbling PC guy, and the commercials aren’t supposed to come across as mean spirited, but to me, they kind of do. Which makes me, a PC user, want to kick Justin Long in the face, even if I DID like his character in Dodgeball: A True Underdog Story. Apple was talking down to “us”.
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So when I heard that Microsoft was going to run some ads to improve their image, I was excited. “Yeah, let’s make PC’s cool again!” I thought. But then they brought in Jerry Seinfeld…who I loved - in 1998. The commercials came off as a little weird and uncomfortable. Is this what Gates is doing with his billions and his time?
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Today, though, I saw one of the ads that they’re using for “Phase 2″ of their re-imaging, and I think it’s definitely the right direction:
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Ahh yes! Anyone can be a PC user! We’re normal people - teachers, writers, scuba divers, French basketball players, astronauts. We’re all over the place!
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I like it.
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I’m a PC.
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…and if you’re wondering why there’s periods separating my paragraphs, for some reason my photo album plugin that I use for my Alaska pictures are messing up the formatting, so the period is a workaround.

This entry was posted on Friday, September 19th, 2008 at 4:26 pm and is filed under Product Pimping, Video Gaga. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.